Pat McGrath Labs: Makeup Dos and Don'ts for Women in Their 40s


Do Invest in Skincare: Prioritize a solid skincare routine to create a flawless canvas for makeup in your 40s. Healthy skin is the key to a youthful look.

Don't Overdo the Foundation: Avoid heavy foundations. Opt for lightweight, hydrating formulas that provide coverage without settling into fine lines.

Do Embrace Hydration: Hydrate your skin with moisturizers and hydrating primers to combat dryness and maintain a dewy complexion.

Don't Skip Sunscreen: Sun protection is non-negotiable. Always wear SPF to prevent further sun damage and premature aging.

Do Focus on Eyes: Enhance your eyes with subtle, matte eyeshadows and well-defined brows. A neutral palette works wonders.

Don't Forget Mascara: Lash definition is essential. Use a lengthening mascara to open up your eyes and make them pop.

Do Play with Lip Colors: Experiment with lip shades but choose creamy or satin finishes to keep your lips looking plump and youthful.

Don't Overdo Contouring: Subtle contouring is great, but avoid harsh lines. A light hand is key to achieving a natural, sculpted look.